Social Media Manager

Job Description

Job Title: Social Media Manager / Content Creator Location: Pitampura, New Delhi (Work from Office + Shoot Days) Job Type: Full-Time Experience: 1–3 Years About Bridgekala Bridgekala is a creative and marketing company specializing in content production and performance marketing. Everything is done in-house — from ideation and scripting to shoot and distribution — helping brands grow through high-quality, performance-driven content. Role Overview We are looking for a Social Media Manager / Content Creator who can plan, create, and execute content strategies across platforms. This role is not just about posting — it requires someone who can think content, create content, and be part of the content. You should be comfortable being in front of the camera, guiding shoots, and ensuring high-quality execution aligned with brand goals. Key Responsibilities 1. Content Strategy & PlanningDevelop monthly content plans aligned with brand objectives Identify trends, formats, and content opportunities across platforms Plan campaigns and content buckets for consistent growth 2. Content Creation & ExecutionIdeate and script short-form content (Reels, ads, brand videos) Actively participate in shoots — including being on-camera when required Ensure content aligns with brand tone, messaging, and performance goals Work with the production team to execute shoots effectively 3. Social Media ManagementManage day-to-day posting, scheduling, and platform updates Maintain consistency in content quality and brand communication Monitor performance and optimize content strategy accordingly 4. Shoot Coordination & DirectionBe present on shoots to ensure execution matches the planned concept Coordinate with videographers, editors, and creative teams Guide content flow, framing, and storytelling 5. Performance & GrowthTrack content performance (engagement, reach, conversions) Analyze what’s working and continuously improve output Align content with performance marketing goals Required Skills & Qualifications 1–3 years of experience in social media management / content creation Strong understanding of Instagram, short-form content, and trends Comfortable speaking on camera and being part of content Strong content ideation and storytelling skills Basic understanding of content performance and analytics Ability to manage shoots and coordinate with creative teams Good communication and execution skills Preferred QualificationsExperience in agency or content-heavy environments Understanding of performance marketing and content strategy Basic knowledge of editing tools or creative workflows Key CompetenciesCreative thinking with execution focus Confidence and camera presence Strong ownership and initiative Ability to work in a fast-paced environment Attention to detail and content quality What We OfferOpportunity to work on diverse brands and campaigns Hands-on exposure to content production and marketing Fast-paced, creative work environment Growth opportunities in content strategy and brand building