SEO & Social Media Marketing Executive

Job Description

We are looking for a creative, analytical, and result-oriented SEO & Social Media Marketing Executive to strengthen Learnees' online presence and drive organic growth. The ideal candidate should have hands-on knowledge of SEO, content marketing, and social media management, with the ability to improve website rankings, increase engagement, and generate qualified leads through digital marketing strategies. Key Responsibilities Conduct keyword research and competitor analysis to identify high-value search opportunities. Implement on-page, off-page, technical, and local SEO strategies to improve website rankings. Optimize website content, landing pages, blogs, and metadata for better search visibility. Monitor website performance using Google Analytics, Google Search Console, and SEO tools. Plan, create, and manage engaging content across Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and Telegram. Develop monthly content calendars, social media campaigns, reels, carousels, and promotional posts. Collaborate with the content, design, and product teams to execute digital marketing campaigns. Build high-quality backlinks and improve domain authority through ethical SEO practices. Track and analyze website traffic, keyword rankings, lead generation, and social media performance. Generate qualified student and institute leads through organic digital marketing channels. Stay updated with the latest SEO algorithms, digital marketing trends, and social media best practices. Required Skills Search Engine Optimization (SEO) Keyword Research & Competitor Analysis On-Page, Off-Page, Technical & Local SEO Google Analytics & Google Search Console Social Media Marketing Content Marketing & Copywriting Link Building WordPress CMS Canva and AI-powered marketing tools Community Management Performance Reporting & Data Analysis Qualifications Bachelor's degree in Marketing, Business Administration, Information Technology, Mass Communication, or a related field. Minimum 1 year of experience in SEO or Digital Marketing preferred. Freshers with a strong portfolio, internships, or practical digital marketing experience are encouraged to apply. Digital Marketing or SEO certifications will be an added advantage. Performance Expectations Within the first six months, the selected candidate will be expected to: Increase organic website traffic through effective SEO strategies. Improve rankings for targeted educational keywords on major search engines. Grow Learnees' social media audience and engagement across all platforms. Generate qualified student and institute leads through organic marketing efforts. Improve website visibility and brand awareness in the education sector. Compensation & Benefits Competitive salary with attractive performance-based incentives. Opportunity to work with a fast-growing EdTech startup. Hands-on exposure to SEO, content marketing, and digital growth strategies. Professional learning and career advancement opportunities. Collaborative, innovative, and growth-oriented work environment.