Marketing Representative – Hospital

Job Description

We are seeking a dynamic and result-oriented Marketing Representative to promote the hospital's healthcare services, strengthen referral networks, and drive patient acquisition. The ideal candidate will build relationships with doctors, clinics, corporate organizations, insurance companies, TPAs, government healthcare agencies, and community stakeholders to increase the hospital's visibility and business growth while ensuring ethical healthcare marketing practices. Key Responsibilities Business Development Promote the hospital's specialties, clinical services, health packages, and diagnostic facilities. Develop and maintain strong relationships with referring doctors, clinics, diagnostic centers, pharmacies, and healthcare providers. Identify new referral sources and business opportunities. Generate patient referrals through ethical and professional marketing activities. Conduct regular field visits to healthcare partners and referral networks. Support growth in OPD, IPD, diagnostics, and surgical services. Corporate & Institutional Marketing Approach corporate organizations for employee health check-up programs and wellness initiatives. Build partnerships with industries, schools, colleges, NGOs, and other institutions. Coordinate corporate tie-ups and annual health screening contracts. Promote occupational health and preventive healthcare services. Government & Insurance Coordination Promote hospital services under government healthcare schemes such as PMJAY (Ayushman Bharat), ESIC, CGHS, ECHS, and other applicable programs. Coordinate with TPAs, insurance companies, and corporate clients for empanelment opportunities. Assist in documentation and follow-up for empanelment processes. Community Outreach & Brand Promotion Organize health camps, awareness programs, blood donation drives, and community health initiatives. Represent the hospital at exhibitions, medical conferences, and public awareness events. Promote new consultants, specialties, and healthcare packages through marketing campaigns. Collect market intelligence on competitors, pricing, and industry trends. Maintain a positive brand image during all promotional activities. Relationship Management Build and maintain long-term relationships with referring doctors and healthcare professionals. Address referral-related queries and ensure timely follow-up. Collect feedback from patients, referral partners, and corporate clients to improve service quality. Reporting & Documentation Submit daily field visit reports and marketing activity updates. Maintain records of doctor visits, referrals, leads, and corporate meetings. Prepare weekly and monthly performance reports. Track referral conversions and marketing campaign effectiveness. Maintain an updated database of referral partners and corporate clients. Compliance Follow hospital policies, NABH standards, and ethical healthcare marketing guidelines. Maintain confidentiality of patient and hospital information. Ensure compliance with applicable healthcare regulations and avoid misleading promotional practices. Education Bachelor's degree in Marketing, Business Administration, Healthcare Management, Pharmacy, Life Sciences, or a related field. MBA in Marketing or Hospital Management is preferred. Experience 1–3 years of experience in hospital marketing, healthcare business development, pharmaceutical marketing, or medical sales. Freshers with excellent communication and presentation skills may also apply. Required Skills Strong communication and interpersonal skills. Excellent presentation and negotiation abilities. Relationship-building and networking skills. Sales and business development expertise. Knowledge of hospital services and the healthcare industry. Proficiency in MS Office (Word, Excel, PowerPoint). Reporting, documentation, and data management skills. Willingness to travel extensively for field marketing activities.