Digital Marketing Strategist

Job Description

Vawe Global Technologies Private Limited is looking for a talented and result-oriented Digital Marketing Strategist to develop, execute, and optimize digital marketing campaigns that increase brand awareness, website traffic, and lead generation. The ideal candidate should have hands-on experience in SEO, paid advertising, social media marketing, analytics, and conversion optimization. You will work closely with the marketing team to drive business growth through data-driven digital strategies. Key Responsibilities Plan, execute, and optimize digital marketing campaigns across multiple channels. Manage Google Ads, Meta Ads (Facebook & Instagram), and other paid advertising platforms. Develop SEO and International SEO strategies to improve website rankings and organic traffic. Perform keyword research, competitor analysis, and on-page/off-page SEO optimization. Create and manage social media marketing campaigns across Facebook, Instagram, LinkedIn, X, and YouTube. Monitor campaign performance and optimize conversions to maximize ROI. Generate qualified leads through paid and organic marketing channels. Track website performance using Google Analytics, Google Search Console, and other analytics tools. Prepare daily, weekly, and monthly marketing performance reports. Coordinate with content writers, designers, and developers for campaign execution. Stay updated with the latest digital marketing trends, search engine algorithm updates, and industry best practices. Required Skills Digital Marketing Strategy Search Engine Optimization (SEO) International SEO Google Ads (PPC) Meta Ads (Facebook & Instagram) Social Media Marketing Google Analytics Google Search Console Lead Generation Conversion Rate Optimization (CRO) Content Marketing Keyword Research Email Marketing Campaign Management Performance Marketing Preferred Skills Experience with LinkedIn Ads. Knowledge of SEMrush, Ahrefs, or Moz. Basic understanding of HTML/CSS and WordPress. Experience with Canva or Adobe Creative Suite. Familiarity with Marketing Automation tools. Strong analytical and reporting skills. Excellent communication and presentation abilities Job Requirements 1–3 years of experience in Digital Marketing. Proven experience managing paid advertising campaigns. Strong knowledge of SEO, SEM, social media marketing, and web analytics. Ability to analyze campaign data and optimize performance. Experience generating quality leads and improving conversion rates. Excellent problem-solving and communication skills. Ability to work independently and as part of a team. Willingness to work from the office in Vijayawada. Benefits Competitive Salary Package Performance-Based Incentives Professional Growth Opportunities Internet Allowance (As per company policy) Training & Skill Development Collaborative Work Environment Interview Process HR Screening Digital Marketing Skill Assessment Technical Interview Final HR Discussion .