Digital Marketing Intern

Job Description

Key Responsibilities

Campaign Strategy & Execution: Plan, implement, and optimize digital marketing campaigns across paid (Google Ads, Meta, LinkedIn, YouTube, WhatsApp) and organic channels (SEO, content, and email marketing).

Technical SEO & Web Optimization: Apply on-page/off-page SEO best practices, manage keyword strategies, and enhance website performance using Google Analytics, Tag Manager, and Search Console.

Website & Automation: Build and maintain landing pages, email templates, and automated workflows to streamline lead generation and customer engagement.

Data Analytics & Reporting: Track, measure, and analyze campaign KPIs; conduct A/B testing; and generate insights to improve ROI and conversion rates.

Cross-functional Collaboration: Work closely with product, design, and content teams to align messaging, visuals, and campaigns with business objectives.

Budget & ROI Management: Manage digital ad spends efficiently, ensuring optimal performance and cost-effectiveness.

Growth Hacking: Innovate and experiment with strategies to drive user registrations, lead conversions, and auction participation.

Brand & Community Building: Oversee social media management, influencer partnerships, and digital PR initiatives to strengthen brand visibility.

Market Intelligence: Stay updated with the latest digital trends, competitor strategies, and emerging marketing technologies in fintech and automotive auction platforms.