Digital Marketing Head (Performance & Growth)

Job Description

ALT M Digital Private Limited is looking for an experienced Digital Marketing Head (Performance & Growth) to lead and scale our digital marketing function. The ideal candidate will have proven expertise in performance marketing, customer acquisition, growth strategy, analytics, marketing automation, and team leadership. This role requires a strategic thinker with hands-on experience managing high-budget digital campaigns across industries such as Real Estate, FinTech, E-commerce, Entertainment, and HealthTech. Key Responsibilities Develop and execute comprehensive performance marketing and growth strategies. Plan, manage, and optimize campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, and programmatic advertising platforms. Drive customer acquisition, engagement, retention, and revenue growth through data-driven marketing initiatives. Build and optimize customer lifecycle journeys using CleverTap, MoEngage, and CRM platforms. Analyze campaign performance using GA4, Mixpanel, and other analytics tools to improve ROI. Manage large-scale marketing budgets while maximizing return on investment. Lead SEO, SEM, paid media, remarketing, and conversion rate optimization initiatives. Identify new digital growth opportunities and emerging marketing channels. Collaborate with Product, Sales, Pre-Sales, and Creative teams to achieve business goals. Lead, mentor, and develop a high-performing digital marketing team. Prepare business reports, dashboards, and performance presentations for leadership. Required Skills Performance Marketing Growth Marketing Google Ads Meta Ads (Facebook & Instagram) Google Analytics 4 (GA4) Mixpanel CleverTap MoEngage CRM Management Marketing Automation Conversion Rate Optimization (CRO) SEO & SEM Data Analytics Budget Management Team Leadership Desired Candidate Profile 8–15 years of experience in Digital Marketing, Performance Marketing, or Growth Marketing. Strong experience managing high-budget digital advertising campaigns. Proven expertise in customer acquisition, retention, and lifecycle marketing. Hands-on experience with GA4, Mixpanel, CleverTap, MoEngage, and CRM platforms. Strong analytical and problem-solving skills with a data-driven approach. Experience managing cross-functional teams and multiple client portfolios. Excellent communication, presentation, and stakeholder management skills. Experience working with Real Estate, FinTech, E-commerce, Entertainment, or HealthTech clients is preferred. Benefits Competitive Salary Package Performance-Based Incentives Provident Fund (PF) Health Insurance Paid Leaves Career Growth Opportunities Learning & Development Programs