Digital Marketing Executive

Job Description

Job Overview IP Supershoppee Private Limited is looking for a creative and results-driven Digital Marketing Executive to join our growing marketing team. The ideal candidate should have knowledge of digital marketing strategies, social media platforms, paid advertising, and content marketing. You will be responsible for planning, executing, and optimizing digital campaigns to increase brand awareness, generate leads, and drive business growth across multiple business verticals Key Responsibilities Digital Marketing Plan, execute, and manage digital marketing campaigns. Create and optimize campaigns across Google Ads and Meta Ads. Monitor campaign performance and improve ROI. Generate quality leads through digital channels Social Media Management Manage company social media accounts. Schedule and publish engaging content regularly. Increase followers, engagement, and brand visibility. Respond to audience interactions professionally. Content Marketing Create engaging content for websites, blogs, and social media. Coordinate with the design team for creatives and promotional materials. Maintain brand consistency across all digital platforms. SEO & Website Management Perform basic SEO activities to improve website rankings. Monitor website traffic using analytics tools. Suggest improvements to enhance user experience. Performance Analysis Track campaign performance using Google Analytics and Meta Business Suite. Prepare weekly and monthly performance reports. Analyze trends and recommend optimization strategies. Performance Analysis Track campaign performance using Google Analytics and Meta Business Suite. Prepare weekly and monthly performance reports. Analyze trends and recommend optimization strategies. Collaboration Work closely with sales and creative teams. Stay updated with the latest digital marketing trends and tools. Preferred Skills Google Ads Meta (Facebook & Instagram) Ads Social Media Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Email Marketing Content Marketing Canva or Basic Graphic Design Google Analytics Lead Generation Technical Skills Google Ads Meta Ads Manager Google Analytics Search Console Social Media Platforms MS Excel Canva Basic WordPress Knowledge (Preferred) Soft Skills Creativity Communication Skills Time Management Analytical Thinking Teamwork Problem Solving Adaptability Benefits Travel Allowance (TA) Petrol Allowance Career Growth Opportunities Learning & Development Friendly Work Environment Performance-Based Incentives