Creative Copywriter

Job Description

Whitespace Brand Consulting (WSBC) is seeking a creative, strategic, and detail-oriented Creative Copywriter to develop compelling brand communication across digital, print, social media, advertising, and marketing campaigns. The ideal candidate should possess exceptional writing skills, creative thinking, storytelling ability, and an understanding of branding and marketing communication. This role is ideal for professionals who can transform business ideas into engaging content that builds brand identity, drives customer engagement, and delivers measurable marketing results. Key Responsibilities Brand Communication Develop creative campaign concepts and advertising ideas. Write compelling headlines, taglines, slogans, and brand messaging. Create impactful communication for branding and marketing campaigns. Translate brand strategy into engaging and persuasive copy. Develop brand stories, vision statements, mission statements, and value propositions. Digital & Social Media Content Write engaging social media content for Instagram, Facebook, LinkedIn, X, and YouTube. Create content calendars and campaign ideas. Develop website copy optimized for user engagement and SEO. Write blogs, landing pages, newsletters, email campaigns, and marketing content. Create performance marketing copy for Google Ads, Meta Ads, and LinkedIn Ads. Script Writing Create scripts for: Brand Films Corporate Videos Product Videos Social Media Reels TV Commercials (TVCs) Radio Advertisements Promotional Videos Brand Strategy Support Participate in brainstorming sessions. Assist in brand positioning and messaging strategy. Build messaging frameworks for clients. Conduct market and competitor research. Ensure consistent brand voice across all communication. Client Collaboration Understand client requirements and project briefs. Present creative ideas confidently. Revise content based on client feedback. Deliver projects within deadlines. Required Skills Excellent English writing and editing skills. Strong headline and slogan writing ability. Creative thinking and conceptual writing. Storytelling and brand communication skills. Strong grammar, vocabulary, and proofreading skills. Research and analytical skills. Ability to write in multiple tones including formal, conversational, luxury, premium, and youthful. Time management and multitasking skills. Attention to detail. Team collaboration and communication skills. Technical Skills Content Writing Copywriting Creative Writing Branding Advertising Social Media Marketing SEO Writing Performance Marketing Email Marketing Website Content Writing Microsoft Office Google Workspace AI Writing Tools (ChatGPT, Claude, Gemini) Basic knowledge of Figma (Preferred) Adobe Creative Suite (Preferred) Notion (Preferred) Preferred Qualifications Bachelor's or Master's Degree in: English Journalism Mass Communication Advertising Marketing Communications Related Discipline Freshers with exceptional portfolios may apply. Candidates with 2–5 years of experience in advertising agencies, branding consultancies, digital marketing agencies, or content studios will be preferred. Preferred Industry Experience Experience in writing content for: Branding Agencies Advertising Agencies Digital Marketing Agencies Education Real Estate Technology FMCG Hospitality Healthcare Startups Bonus Skills Brand Strategy Naming & Brand Identity UX Writing AI-assisted Content Creation Prompt Engineering SEO Content Strategy Campaign Planning Creative Direction Benefits Competitive Fixed Salary Career Growth Opportunities Exposure to Premium Brand Campaigns Opportunity to Work Across Multiple Industries Creative and Collaborative Work Environment Skill Development and Learning Opportunities About the Company Whitespace Brand Consulting (WSBC) is a strategic branding and marketing consultancy that partners with businesses to build powerful brands through strategy, creativity, design, and marketing communication. The company serves clients across education, technology, healthcare, hospitality, FMCG, real estate, startups, and other industries.