Area Sales Manager (ASM)

Job Description

Job Overview: We are hiring a high-energy Area Sales Manager (ASM) to expand and strengthen our FMCG distribution network. The candidate will be responsible for driving primary & secondary sales, appointing new distributors/dealers, and leading a field sales team to ensure strong market penetration of spices and FMCG products. Key Responsibilities: 1. Channel Sales & Distribution Management Manage primary and secondary sales through existing distributors Ensure product availability across General Trade, Modern Trade, and retail stores Monitor distributor performance, stock levels, credit limits, and ROI 2. New Dealer & Distributor Development Identify and onboard new distributors and dealers Conduct market mapping to find untapped areas (white spaces) Handle negotiation, onboarding, and documentation 3. Sales Strategy & Execution Achieve monthly, quarterly, and annual sales targets Implement trade schemes, promotions, and offers in the market Track competitor activity and provide market insights Develop key accounts for long-term business growth 4. Team Leadership & Field Operations Hire, train, and manage field sales executives Conduct joint field visits and provide coaching Ensure strong customer and distributor relationships Candidate Profile: Proven experience in FMCG/Spices/Oil/Salt/Staples industry preferred Strong understanding of local market & geography Go-getter attitude with strong sales focus